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by Jason

New URL shortener: blinky.me

10:31 am in Features by Jason

Introducing our new URL shortener!

If you enjoy using Twitter and other services where you have to shorten URL’s, here a great alternative to the popular bit.ly and tinyurl.com.  Blinky.me is way better though, because it tracks your visitors after they have arrived at your website, too!

Why use blinky.me instead of the countless other URL shorteners?

First, like we said above, Sellebrity tracks your vistors after they have arrived at your website.

Anytime you want to share a link to a web site you are tracking with Sellebrity, you’ll want to use blinky.me. This is because you’ll be able to use our segmentation functionality with any link you share, to view not only aggregate stats of the visitors who arrived via a certain link (e.g. the top referring domains, top countries, average time on site, bounce rate, etc), but also view the individual visitors themselves. This gives you the best data available of any URL shortener.

Easier campaign tracking

For those of you that don’t really have time to figure out how our campaign tracking system works, Blinky.me is a super way to do it easier.  For example, if you notice you have a unique URL that you give to one of your advertisers, you can give them a blinky.me URL instead.  Then it doesn’t look like a referral link, and you can track isolated stats just for that person.

Here is a short example I whipped up, showing a few Twitter URL’s.  See below to see how the campaign tracking looks.

Super easy way to track your URL's.

Super easy way to track your URL's.

Or, if you are paying Google Adwords and want to check your own data gainst theirs, you can create a short URL, and see how the stats compare.

blinky.me is designed specifically for sharing links to a web site you are tracking with Sellebrity. You can use it for sharing links to other sites too, but you won’t get any data on the link other than the number of hits it’s received.

How do I add a new URL?

Just go to http://blinky.me.  Or, you can click LINKS and then SHORT URLS in your Analytics account:

Add a new short URL to your account.

Add a new short URL to your account.

Copyright (c) 2010 Sellebrity.  All rights reserved.

by Jason

How to do A/B Testing on Your eBay Listings!

7:54 pm in Tutorials by Jason

By setting up and tracking A/B Testing with Sellebrity, it is very easy to determine how effectively your various template designs and/or keywords are driving your visitors to make purchases.

In A/B testing, you unleash two different versions of a keyword, advertisement, website, web/landing page, banner design or variable and see which performs the best. You test version A vs. version B to see how different versions perform.

It is generally accepted that the best format for selling is to put the image on the left and the title and description on the right. But .. what else can be done? Let’s find out.

A/B testing on ebay example.

Example comparison of two listing styles.

Here are the steps how to do A/B testing with Sellebrity.

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